Major Nelson Parking©: 25 Most Overused Words and Phrases in Press Releases

18 July 2012

25 Most Overused Words and Phrases in Press Releases

We know them all

Over at PR News, Danielle Aveta has posted an article about overused words in press releases.

She says that "One word can best describe “new,” “unique,” “innovative” and the other 22 words and phrases on the list below: predictable."

Here are the 25 words and phrases the PR News staff and it's community have deemed to be overused to the point of being almost meaningless:

Announced
Authentic
Award-winning
Best of breed
Cross platform
Cutting edge
Exciting
Exclusive
Groundbreaking
Impact
Improved
Innovative
Launched
Leader/leading
Leverage
Next generation
New
Proactive
Proud to announce
Revolutionary
Solution
State of the art
Unprecedented
Up and coming
Unique

You can read the full article at: http://www.prnewsonline.com/free/25-Most-Overused-Words-and-Phrases-in-Press-Releases_16723.html?hq_e=el&hq_m=2486196&hq_l=12&hq_v=a24480408a
Follow Danielle Aveta: @DanielleAveta

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Why Major Nelson Parking?

No. This is not a blog about driving or parking, although I might occasionally take note of automobiles. Most often the topic is about Marketing; business, marketing psychology, finance, Social Media technology. Occasionally I'll indulge writing about popular culture the arts. The title is a reference from pop culture."Major Nelson Parking" is my way of explaining the optimal situation. It refers to the practice of a 1960s sitcom character who went to work each morning at NASA. Although his military rank was only that of a Major, he was somehow allowed to park his car at the busy front steps of NASA headquarters. As he would jump out of his car and dash, everyone else, including Generals and other higher ranking persons, were apparently walking in from that big parking lot somewhere off-camera.
What he had was a kind of parking nirvana that broke all the rules but seemed to be totally cool with everyone else... even the fire department.
So "Major Nelson Parking", in terms of a blog, is the breaking all marketing rules that would dictate doing a "niche audience" blog. Instead the blog will veer off to any place that looks of interest and park some thoughts on it... (but without blocking fire access). It's akin to a 20th century general interest magazine...the kind of publication that thrived when Major Nelson was traveling to that unlikely parking spot.