Major Nelson Parking©: The Key Marketing Trends for 2013

31 October 2012

The Key Marketing Trends for 2013

Over the summer, Nick Johnson and his team at Useful Social Media have been doing some fairly intensive primary research with CMOs and other senior executives working in marketing around the world.
As Nick explains, "Happily, all of us (Harry, Em, Hayley and myself) spotted the same three themes coming up again and again. OK, so they’re slightly broader than just ‘social media’ – but I thought you might want to know more."

He has written up three explanatory pieces, taking us through the three themes individually. They’re on his Tumblr blog, and the links are below:

Customer-Centricity: How to put your customer at the heart of everything you do
The Accessible Consumer and increasing marketing complexity (incl. SoLoMo)
The Death of Push Marketing and ‘traditional’ company-consumer relations

Have a read, and please do give him your feedback.

About Nick Johnson

Nick founded Useful Social Media in 2009 to deliver business intelligence on social media for large businesses. Nick writes regularly for the blog, along with putting together the annual State of Corporate Social Media report and various other longer-form briefings.

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Why Major Nelson Parking?

No. This is not a blog about driving or parking, although I might occasionally take note of automobiles. Most often the topic is about Marketing; business, marketing psychology, finance, Social Media technology. Occasionally I'll indulge writing about popular culture the arts. The title is a reference from pop culture."Major Nelson Parking" is my way of explaining the optimal situation. It refers to the practice of a 1960s sitcom character who went to work each morning at NASA. Although his military rank was only that of a Major, he was somehow allowed to park his car at the busy front steps of NASA headquarters. As he would jump out of his car and dash, everyone else, including Generals and other higher ranking persons, were apparently walking in from that big parking lot somewhere off-camera.
What he had was a kind of parking nirvana that broke all the rules but seemed to be totally cool with everyone else... even the fire department.
So "Major Nelson Parking", in terms of a blog, is the breaking all marketing rules that would dictate doing a "niche audience" blog. Instead the blog will veer off to any place that looks of interest and park some thoughts on it... (but without blocking fire access). It's akin to a 20th century general interest magazine...the kind of publication that thrived when Major Nelson was traveling to that unlikely parking spot.