Major Nelson Parking©: How Brands Will Redeem Klout's Clout

30 April 2012

How Brands Will Redeem Klout's Clout

At Social Media Today Steph Parker pointed out how a few weeks ago, Klout announced that they were unrolling brand pages, starting with Red Bull. By turning a brand into a topic, Klout is expanding brand promotions into engaging, trackable metrics for the social crowd.

So it's all focused on the visitor/user.

Here's how it works, in the case of Red Bull vistor:

I'm a consumer who loves Red Bull. I drink it almost daily. I love what the brand represents, and I'm plugged in, so I take my sentiments to Facebook and Twitter regularly.
I discover that my favorite brand, Red Bull, is on Klout, meaning I can get credit for all of the conversations I'm starting about them.
The more I talk about them, the more +K points I get, and the more influential about them I become.
I become a featured influencer, and can unlock exclusive perks like Red Bull merchandise.
Replace Red Bull with your brand, rinse, and repeat.

http://socialmediatoday.com/steph-parker/496838/why-brands-will-redeem-klouts-clout

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Why Major Nelson Parking?

No. This is not a blog about driving or parking, although I might occasionally take note of automobiles. Most often the topic is about Marketing; business, marketing psychology, finance, Social Media technology. Occasionally I'll indulge writing about popular culture the arts. The title is a reference from pop culture."Major Nelson Parking" is my way of explaining the optimal situation. It refers to the practice of a 1960s sitcom character who went to work each morning at NASA. Although his military rank was only that of a Major, he was somehow allowed to park his car at the busy front steps of NASA headquarters. As he would jump out of his car and dash, everyone else, including Generals and other higher ranking persons, were apparently walking in from that big parking lot somewhere off-camera.
What he had was a kind of parking nirvana that broke all the rules but seemed to be totally cool with everyone else... even the fire department.
So "Major Nelson Parking", in terms of a blog, is the breaking all marketing rules that would dictate doing a "niche audience" blog. Instead the blog will veer off to any place that looks of interest and park some thoughts on it... (but without blocking fire access). It's akin to a 20th century general interest magazine...the kind of publication that thrived when Major Nelson was traveling to that unlikely parking spot.