Major Nelson Parking©: Is Good Corporate Citizenship Also Good for the Bottom Line?

28 April 2012

Is Good Corporate Citizenship Also Good for the Bottom Line?

Freakonomics » Is Good Corporate Citizenship Also Good for the Bottom Line?

Stephen Dubner reports that the good news is that there is an upside. George Serafeim at the Harvard Business School has just finished an analysis of 180 U.S. companies over the course of 20 years to measure the effect, if any, that being a good corporate citizen has on a company's bottom line. Now, he did this by comparing the financial performance of firms that exhibited high sustainability behavior versus low sustainability firms.
George Serafeim: We found that the high sustainability group out-performs the low sustainability group in terms of stock market performance. And also we found that the high sustainability group out-performs the low sustainability group in terms of operating performance as well. Whether you look at in term of assets or in terms of equity, you find stronger performance.

http://www.freakonomics.com/?powerpress_pinw=89276-podcast

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Why Major Nelson Parking?

No. This is not a blog about driving or parking, although I might occasionally take note of automobiles. Most often the topic is about Marketing; business, marketing psychology, finance, Social Media technology. Occasionally I'll indulge writing about popular culture the arts. The title is a reference from pop culture."Major Nelson Parking" is my way of explaining the optimal situation. It refers to the practice of a 1960s sitcom character who went to work each morning at NASA. Although his military rank was only that of a Major, he was somehow allowed to park his car at the busy front steps of NASA headquarters. As he would jump out of his car and dash, everyone else, including Generals and other higher ranking persons, were apparently walking in from that big parking lot somewhere off-camera.
What he had was a kind of parking nirvana that broke all the rules but seemed to be totally cool with everyone else... even the fire department.
So "Major Nelson Parking", in terms of a blog, is the breaking all marketing rules that would dictate doing a "niche audience" blog. Instead the blog will veer off to any place that looks of interest and park some thoughts on it... (but without blocking fire access). It's akin to a 20th century general interest magazine...the kind of publication that thrived when Major Nelson was traveling to that unlikely parking spot.